Different Types of Stereo Types?


Developing a report on the stereotype is required brief information about the stereotype which will be great to approach our marketing criteria as the questions are inclusive of academic theories, authors published work for the field. Stereotype defines as certain groups of members in a number of different group categories where people’s interests, ages, and approaches are being evaluated in the field of media.

Theory of Theories

Theories are a key factor in finding authors and literature reviews for exploring stereotype models and it’s working equally in our given case. In the literature review, we will be working based on the different content and theory within the stereotyped (as per the theme of the literature review) to investigate the models of stereotype, under the court of following models – Age stereotype, Women Body Shape, and Disability.

Researcher (Butler, 1969), review that aged stereotype is defined as a negative stereotype among the older individual who leading to discrimination, indifference, segregation. Ageism is less known and generally remains in the role for the older with a negative attitude toward a society which led to decrement in cognitive and physical performance. It starts from the early age of schooling, likewise, Children generally take the older as ugly and sick, whereas the older sense children as immature.

On the contrary, Older seems to be comparable to those voiced by young adults, who see older persons as having less competence but more warmth than younger individuals (Fiske et al., 2002). Warmth and competence are two cardinal dimensions along which social judgments of groups of people align (Fiske et al., 1999), and the Stereotype Content Model may be regarded as the content of stereotypes.

Secondly, “A gender stereotype is a generalized opinion or preconception about the features, features, or roles that are or should be fulfilled by men and women,” according to (Chen Lou, 2019). It is being seen that the body shape stereotype specifically with the women influences the outcomes of advertisement if compare poor body image with fitness one. The theory of (Fiske, 1998)… 

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Lit Review (Key findings, authors, Model)

Key findings to approach our questions and making them applicable; Our key authors (Fiske, 1998), (Butler, 1969), and (Becker, A. 2004) are mainly working to build understanding on the different social groups as such inter and outer group.

A key finding from the (butler, 1969) point of view where we have found the importance of age and discrimination occurrences in society. As for how each ethnic group thing differently and views different situations. For example, this model of stereotype with advertisement would be working effectively to evaluate the demands as per their mindset about each other and change the nature of the advertisement accordingly (Butler, 1969).

In order to define the importance of the body shape within the women stereotype, we have found it is mainly linked to the group and socialization based where gap model comes in role and explanation to the model will be there and how that model works for our client will also be mentioned. It helps to find the perfect model for the product and service promotion which helps to build an understanding of whether the model needs to be ultra-thin or with average body shape, (Becker, A. 2004).

In order to define the importance of disability kind of stereotype – we have found the specific model stereotype namely “Mixed stereotype” where warmth and competence where it helps to combine the out-group in a single approach.

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Recommendation and Conclusion

A stereotype is an approach done by the different groups basis on age & gender (women’s body shape), and disabilities in performing their roles. There is a required core intention on the different categories and mix types where changes are required. It is vital to separate the advertisement standards as per women’s body shape, where promotion is applicable to women. In brief, improvement in the mixed approach led to planning the new standard to media for competence and warmth. Mix approach combination of the certain aspect where three of our research elements of stereotype remained in the role, so it is great to use the model type with elements for positive outcomes. 

Concluding, the research theory of the different stereotype models and types helps us in finding the different age groups and roles of them equally within our model. Further, stereotype models are there likewise paternalistic, envy which plays an important role for categorized the individual in different ways for mutual benefits. 

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  • Becker, A. (2004). Television, disordered eating, and young women in Fiji: Negotiating body image identity during rapid social change. Culture, Medicine and Psychiatry, 28, 533–559. Google Scholar
  • Butler, R. N. (1969). Age-ism: another form of bigotry. Gerontologist9, 243–246. doi: 10.1093/geront/9.4_Part_1.243 Google Scholar
  • Chen Lou, Caleb H. Tse, May O. Lwin, (2019) “Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women, Journal of Advertising, 1080/00913367.2019.1668890, (1-20),
  • Cuddy, A. J. C., and Fiske, S. T. (2002). “Doddering but dear: process, content, and function in stereotyping of older persons,” in Ageism: Stereotyping and Prejudice Against Older Persons, ed. T. D. Nelson (London: The MIT Press), 3–26. Google Scholar
  • Fiske, S. T., Cuddy, A. J. C., Glick, P., and Xu, J. (2002). A model of (often mixed) stereotype content: competence and warmth respectively follow from perceived status and competition.  Pers. Soc. Psychol.82, 878–902. doi: 10.1037/0022-3514.82.6.878 l Google Scholar
  • Fiske, S. T., Xu, J., Cuddy, A. C., and Glick, P. (1999). (Dis)respecting versus (Dis)liking: status and interdependence predict ambivalent stereotypes of competence and warmth.  Soc. Issues55, 473–489. doi: 10.1111/0022-4537.00128 Google Scholar
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